Lisa Goodman

Executive, Entrepreneur and Board Director

Lisa Goodman is a highly successful corporate executive, entrepreneur and board director. With over 30 years of history in complex, capital intensive sectors, her industry experience spans technology, retail, healthcare, financial services, commercial real estate, and hospitality industries — all with the consistent theme of rapid growth and change. An adept strategist and customer engagement expert recognized for critical thinking and sound business insights, she joined the executive team of The Benaroya Company as its first female executive. Benaroya is a prominent commercial real estate company that finances, develops and manages real estate projects for a wide range of global and regional companies. There she leads strategic marketing, government relations and other key business imperatives and has been directly involved in over $3.5 billion dollars in projects and asset transactions. Prior, Ms. Goodman founded Service Intelligence Inc., a technology enabled customer experience management and brand alignment company. As CEO she was involved in all aspects of building and scaling the company including securing highly profitable Fortune 100 clients including Starbucks, Expedia, Bank of America, Verizon, Wells Fargo, Starwood Hotels and Resorts, E*Trade, Microsoft, GE and Office Depot. Ms. Goodman drove the successful sale to venture backed investors and raised multiple funding rounds in her subsequent Board of Directors and C-suite roles.

Ms. Goodman started her career as managing partner and principal of a Washington D.C. health promotion company where she implemented comprehensive wellness programs for a wide range of public and private sector organizations. She expanded the business to over 35 federal agencies and 100,000 public servants and became an owner. Ms. Goodman has also been engaged as a Strategic Marketing Advisor by the U.S. Department of Defense to drive awareness and increase utilization of the military’s advocacy and health promotion programs for all U.S. Navy and Marine active duty members, their families and retirees throughout the world. She has extensive experience leading corporate and non-profit boards. Ms. Goodman is a founding board member and principal of Restart Partners — COVID Response for the Public Good, and is on the Advisory Boards of MC2 and Women in Cloud. She serves on the executive board of a regional economic development organization where she co-chairs a new equity task force and technology cluster acceleration team. Ms. Goodman also serves on Greater Seattle Partners Regional Economic Recovery Task Force, and is involved in numerous other trade and philanthropic organizations.

Ms. Goodman has long championed equity and inclusion through her involvement in the arts. As a respected arts supporter and activist collector of African diaspora contemporary art for three decades, along with her husband Josef, her mission has been to champion artists from underrepresented backgrounds. With the aim of addressing the underrepresented, she has worked on exhibitions, loans countless works from our collection annually to museums across the globe, provided financial support and serves on museum committees. Ms. Goodman is a Commissioner of the Smithsonian National Portrait Gallery, serves on the Board of Advisors of the Hammer Museum in Los Angeles, and is a Trustee of the Seattle Art Museum. She also participates on research trips to Africa with the Tate Africa Acquisitions Committee and has worked on numerous projects at other museums and art organizations. Ms. Goodman earned her Bachelor of Science degree from Rutgers University School of Environmental and Biological Sciences and has completed executive social impact programs at Harvard University’s T.H. Chan School of Public Health and Evans School of Public Policy and Governance at University of Washington. She is also a graduate of OnBoarding Women — a practitioner-led education program on corporate governance issues created by Deloitte, Perkins Coie, Madrona Venture Group, Cascadia Capital and Spencer Stewart.